GV
-
Location
San Francisco, California
-
Architect
Lionakis
-
Builder
GCI General Contractors
-
Photographer
Connie Zhou
-
Lighting Consultant
FMS
-
Art Consultant
Art Advisory
-
Team Members
Anne Wilkinson, Elaine Hwa Smith, Ryan Barr
Designing at
an Angle
GV’s iconic slash inspired a visual and spatial design direction. Themes of movement and transformation shape the experience.
The reception unfolds into a luminous lounge animated by a sculptural fireplace and gallery-like art moments, including a lenticular wall that traces GV’s evolving milestones and partnerships. Circulation paths are deliberately choreographed, guiding guests from hospitality-forward zones into focused workspaces — encouraging flow, creativity, and connection.
The goal was to create a workspace that felt both sophisticated and purposeful — an environment that reflects GV’s bold, forward-thinking ethos. The slash from the GV logo served as a conceptual throughline, informing the space’s geometry and materiality. From the sculptural stone reception desk to angular red leather panels, these confident gestures express the brand’s identity with clarity and edge.
